24 April 2026
A big step forward in expanding financial protection this week.
After formalising our partnership with Turaco at ASA Pakistan earlier this week, we have now officially launched at ASA Zambia, our fourth African market to offer ASA LifeCare.
ASA LifeCare offers simple, affordable protection for our clients, with coverage including hospital cash benefits, life cover, micro property protection, and credit life cover, while also extending to spouses and dependents.
This launch is another step in our commitment to go beyond credit and support clients throughout their financial journey.
A big thank you to our teams and partners, including Turaco, Madison Life Insurance Company MLife and Madison General Insurance Company, for making this possible.
We were delighted to celebrate the launch alongside our stakeholders, including clients who have already signed up for ASA LifeCare.
